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Guiding Principles

Spark is a catalyst, a starting point for designers and developers who share a desire to build amazing experiences for end users of Sabre applications.

Our visual vocabulary is based on user-centered design principles coupled with traditional principles of aesthetics to create language that is unified, visually pleasing and fosters ease-of-use within our applications. This approach is driven by the following guiding principles:

  • Simplify users’ lives through modern, intuitive interfaces
  • Delight users through engaging, dynamic interactions
  • Empower users through intelligent, personalized displays

We hope you will adopt these same principles as you incorporate Spark into your own applications. To this end, we’ve assembled a list of guidelines for simplifying, delighting and empowering users across all Sabre applications:

Simplify users’ lives through modern, intuitive interfaces.

  1. Use consistent controls and behaviors to foster a sense of familiarity.
  2. Strive for focused, uncluttered displays that provide access to detailed content when and where the user needs it.
  3. Use clear labels and affordances to properly set users’ expectations in regard to what action a control will perform, and give visual prominence to primary actions on the page.
  4. Use large targets to support the user’s ability to interact on touch devices.
  5. Look to principles of design — color, scale, balance — to create interfaces that are pleasing to look at, and logical in their organization and information hierarchy.

Delight Users through engaging, dynamic interactions.

  1. Use intentional animations to focus users’ attention, guide them through workflows and make tedious tasks seem effortless.
  2. Provide positive messaging and immediate feedback to guide and encourage users.
  3. Use motion to inject an element of fun and responsiveness into applications when appropriate.

Empower users through intelligent, personalized displays.

  1. Give users confidence by incorporating clear wayfinding, immediate feedback and thoughtfully-designed screens.
  2. Optimize for context by tailoring screens and workflows to the user, device type, screen size and context.
  3. Save time for users by minimizing steps, pre-filling information, remembering preferences and anticipating needs.
  4. Prevent users from making errors, but provide easy recovery options when they do.